This project showcases the development of my personal brand identity. The goal was to create a cohesive, modern, and professional visual system that reflects both my personality and the type of work I want to pursue in the communication and PR fields. The final brand package includes logos, wordmarks, color palettes and layout examples that together form a consistent and recognizable identity.
To create these elements, I used Adobe Express for logo design, my LinkedIn and Personal website headers, and my digital business card. I used Adobe Color Wheel making my colors to make sure they match. I used Adobe Illustrator for my email signature. I also used Adobe Express in creating my one page brand kit and These programs allowed me to experiment with typography, spacing, visual hierarchy, and color psychology until I built a brand system that truly reflects who I am.
My target audience includes potential employers, mentors, and professionals in the fields of communication, public relations, and marketing who value authenticity, creativity, and clarity. In my design process, I began by identifying the personal traits I wanted my brand to communicate, warmth, professionalism, and creativity. I then chose colors, fonts, and layout styles that matched these values.
My personal brand is built to feel warm, bright, and approachable while still maintaining a clean, professional look that reflects who I am as a communicator. I chose a color palette of golden yellows, warm oranges, soft peaches, and creamy neutrals because these tones create a balance between energy and friendliness, they communicate confidence and creativity without feeling overwhelming. The logo variations, including the spark-accented wordmark, the modern G|H monogram, and the script-style signature, were intentionally designed to work across different formats while expressing both professionalism and personality. The spark icons add a sense of excitement and positivity, the monogram provides a simple and versatile option for small spaces, and the script logotype brings a personal, human touch that mirrors my communication style. Altogether, the colors, fonts, and visual elements create a identity that represents me as warm, intentional, creative, and polished, exactly how I want to show up in both academic and professional spaces.
Grace Hall 